Adtelligent
brand guidelines, ui kit, web design, social networks graphics, animations etc.
01
about Adtelligent
Adtelligent is a full-stack advertising technology company that develops tools and platforms for publishers and advertisers. The company provides solutions for digital advertising, monetization, and programmatic ad management, helping businesses manage and optimize online advertising more efficiently.
02
the challenge
When I joined the team, the company was going through a period of rapid growth — multiple new products every year, constant client presentations, expanding web and offline materials, exhibitions, advertising campaigns, and an enormous amount of fast-paced design work.
Although the brand already existed when I joined the team, it was still at a relatively early stage of its visual development. At that point, the visual identity mostly consisted of a logo, a set of primary brand colors, several previously created materials, and a general feeling of how the brand should look and feel — but without clear rules, structure, or a scalable system behind it.
As the company continued to grow rapidly, the brand required a much more cohesive and systematic approach. The challenge was not only to support and maintain the existing identity, but also to continuously develop new visual materials while keeping the brand recognizable, consistent, and visually engaging across all platforms.
03
what was done
Over the years, the project’s visual system was significantly expanded and refined across multiple directions.
A comprehensive brand guideline was developed, the UI kit evolved into a scalable and fully structured design system, and a large amount of new marketing, web, presentation, and offline materials were created to support the company’s rapid growth.
The work focused on maintaining visual consistency while continuously adapting the brand for new products, campaigns, and communication needs.
Take a Look!
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Works
Adtelligent
brand guidelines, ui kit, web design, social networks graphics, animations etc.
about Adtelligent
01
Adtelligent is a full-stack advertising technology company that develops tools and platforms for publishers and advertisers. The company provides solutions for digital advertising, monetization, and programmatic ad management, helping businesses manage and optimize online advertising more efficiently.
the challenge
02
When I joined the team, the company was going through a period of rapid growth — multiple new products every year, constant client presentations, expanding web and offline materials, exhibitions, advertising campaigns, and an enormous amount of fast-paced design work.
Although the brand already existed when I joined the team, it was still at a relatively early stage of its visual development. At that point, the visual identity mostly consisted of a logo, a set of primary brand colors, several previously created materials, and a general feeling of how the brand should look and feel — but without clear rules, structure, or a scalable system behind it.
As the company continued to grow rapidly, the brand required a much more cohesive and systematic approach. The challenge was not only to support and maintain the existing identity, but also to continuously develop new visual materials while keeping the brand recognizable, consistent, and visually engaging across all platforms.
what was done
03
Over the years, the project’s visual system was significantly expanded and refined across multiple directions.
A comprehensive brand guideline was developed, the UI kit evolved into a scalable and fully structured design system, and a large amount of new marketing, web, presentation, and offline materials were created to support the company’s rapid growth.
The work focused on maintaining visual consistency while continuously adapting the brand for new products, campaigns, and communication needs.
Take a Look!
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